Lowering Our Standards – Part, the Last
If you haven’t figured it out by now, my theory is that we’ve been deluged with poor quality photos, low-res graphics and “haven’t got a budget” copy writing, which we’ve come to accept as a permanent change, however needlessly. It’s understandable how all this has come about. The advent of digital cameras made everyone a photographer. Tightening budgets put pressure on marketing people to do more with less, so they started pushing low-res graphics, and writing their own copy. Since we’re just starting to climb out of a recession (we are, aren’t we?) this situation isn’t likely to change soon, but I’d like to propose that it could start to change, if we help it along. This benefits everyone, especially our clients, and as a designer, I believe I have a vested interest in seeing my clients succeed. So raise the question – “could we get some better shots” or “are you okay with soft graphics”, and “could we explore some options?” There’s a case to be made for higher quality, if we’ll just stand up and make it.
