Your Most Important Touchpoint?
Foot massage? Sorry. It’s probably your website. I say probably because it does vary from company to company due to unique characteristics, but increasingly, it’s your website. So what!, you may be wondering. Well, if your number one method of being seen is your website, then it really should be kept up to date. Of course, that means the content on your site should be up to date, but it also means that your site should be technologically current as well. Why? Keeping it up to date tells your prospective and current clientelle many things about you, like that it’s important to you how you present yourself to the world. Or that since the content of your site may be important to them, you care enough about their time and experience to keep your site up to date and therefore give them the best experience possible of what you have to offer.
So why am I making such a big point of this? Because a lot has changed in the recent past that effects how your site functions, especially compared to how sites are built and functioning today. Chances are that your site was built during the first wave of “must have a web presence”, which would make it years old and therefore not compliant with today’s standards and bottom line, not functioning for you and your clients as well as it should. The good news is that if you get your site updated now, it will be much easier and less expensive to keep it up to date, even to the extent of giving it a whole new look, due to the fundamental changes that have been adopted in today’s web standards.
